World Brain Day: Understanding Dementia, Stroke, and Brain Health in Aging

World Brain Day is observed each year on July 22 to raise awareness about brain health and neurological disorders across the globe. For older adults, this awareness is especially important, as conditions like dementia and stroke become more common with age. Understanding these conditions—and knowing how to promote brain health as we get older—can make a big difference in quality of life for seniors and their families.



Understanding Dementia in Seniors


Dementia is an umbrella term for a decline in mental abilities (memory, thinking, reasoning) that interferes with daily life. It’s not one specific disease and not a normal part of aging. The most common cause of dementia is Alzheimer’s disease, which accounts for 60–80% of cases, but there are other types too (like vascular dementia from strokes, Lewy body dementia, etc.). Typical signs of dementia include memory loss (especially forgetting recent events or information), confusion about time or place, difficulty performing familiar tasks, and changes in mood or personality. For example, an older adult with dementia might repeatedly ask the same questions, get lost in a once-familiar neighborhood, or have trouble managing finances or household chores.



How common is dementia? 

Unfortunately, it’s quite prevalent among seniors. In the United States, about 1 in 9 people age 65 and older has Alzheimer’s dementia (1). That translates to over 7 million Americans living with Alzheimer’s today, and the number is growing as the population ages. Worldwide, more than 55 million people are living with dementia as of 2020 (2), and because people are living longer, this number is expected to nearly triple by 2050. In fact, someone in the world develops dementia every 3 seconds—a staggering statistic that highlights the global impact of this condition.



What causes dementia?

It’s important to know that dementia is caused by physical changes in the brain. Alzheimer’s, for instance, is linked to abnormal protein build-up in the brain, while vascular dementia is often the result of small strokes impairing blood flow. Age is the biggest risk factor for dementia—the older we get, the higher the risk—but dementia is not inevitable.


Many people live into their 90s with sharp minds. In recent years, some studies even suggest that dementia rates may be declining in certain countries as education, healthcare, and lifestyle improve—meaning more seniors are staying mentally healthy longer. That’s encouraging news for all of us.



Caring for someone with dementia

While there is currently no cure for most forms of dementia, early diagnosis and proper care can greatly improve quality of life. People with dementia often do best in familiar, comforting environments—like their own home—with routines and support tailored to their needs (see here for more on the importance of aging in place).


This is where in-home care can be invaluable. For example, Clara helps families connect with experienced caregivers who understand dementia and can provide patient, one-on-one support at home. Such a caregiver can assist with daily tasks (like cooking, bathing, or medication reminders), ensure safety (preventing wandering or accidents), and engage seniors in memory-friendly activities. Having that kind of personalized help not only keeps the person with dementia safer and more comfortable, but also gives family members respite and peace of mind.


Clara’s mission is to facilitate high-quality, personalized in-home care, which is exactly what a senior with dementia may need to remain in their beloved home while staying as healthy and independent as possible.



Understanding Stroke and Its Impact


A stroke is essentially a “brain attack.” It happens when blood flow to part of the brain is cut off, either by a clot blocking an artery (ischemic stroke) or by a blood vessel bursting (hemorrhagic stroke). Without blood bringing oxygen and nutrients, brain cells begin to die within minutes.


A stroke can come on very suddenly. Common warning signs include sudden numbness or weakness on one side of the body, drooping on one side of the face, difficulty speaking or understanding speech, sudden vision changes, loss of balance, or a severe headache out of nowhere. It’s critical to act F.A.S.T. if a stroke is suspected—Face drooping, Arm weakness, Speech difficulty—then it’s time to call 911 (3). Quick emergency treatment can save brain cells and improve outcomes, so never wait if you see these signs.



How common is stroke? 

Stroke is a major concern for older adults. Approximately 800,000 Americans have a stroke each year – that’s roughly one stroke every 40 seconds (4). And about 75% of strokes occur in people aged 65 or older, making age a huge risk factor. Stroke is not only one of the leading causes of death, but also a leading cause of serious long-term disability in the United States.


Many who survive a stroke are left with challenges like weakness or paralysis on one side, problems with speech or vision, or difficulties with memory and thinking (a stroke can sometimes lead to vascular dementia). The good news is that stroke is often preventable. The same healthy habits that protect your heart also protect your brain. High blood pressure is the #1 risk factor for stroke – it damages blood vessels and can lead to clots or bleeding. Other major risk factors include smoking, diabetes, high cholesterol, lack of exercise, and heart conditions like atrial fibrillation (an irregular heartbeat). By managing these conditions – taking blood pressure or heart medications as prescribed, quitting smoking, eating healthy, staying active – you can dramatically lower your stroke risk.



Do people who have a stroke recover?

Thanks to advances in medical treatment and rehabilitation, many people recover at least partially from strokes, especially if they get prompt treatment (such as clot-busting drugs for an ischemic stroke). However, recovering from a stroke can be a long journey. It often requires physical therapy, occupational therapy (to relearn daily skills), speech therapy, and other support.


This is another time when in-home care can be a godsend for families. Having a qualified caregiver come to the home means the stroke survivor has help with daily routines like bathing, dressing, and getting around the house (learn more in our blog on "What does a caregiver do?"), as well as support in doing doctor-recommended exercises to regain strength and function. The goal is to help seniors who’ve had a stroke to continue living safely at home while they recuperate, rather than needing to move to a facility. With the right support in place, many stroke survivors continue to live fulfilling lives doing the activities they enjoy, even if they have to adapt how they do them.



Tips for Keeping Your Brain Healthy as You Age


While we can’t control getting older (and we can’t change our genes), we can control many of the factors that influence our brain health. Research has shown that a healthy lifestyle not only helps prevent stroke and heart disease but may also lower the risk of dementia or at least delay its onset.


It’s really a holistic approach – what’s good for the body tends to be good for the brain. Here are some practical tips for boosting brain health in your senior years:



Stay physically active

Regular exercise improves blood flow to the brain and helps maintain the connections between brain cells. Even gentle activities like walking, gardening, or yoga can have benefits. In fact, even a small amount of exercise is better than none—one study found that as little as ~35 minutes of brisk activity per week (about 5 minutes a day) was associated with a significantly lower risk of dementia in older adults (5). Aim for at least 150 minutes of moderate exercise a week (the standard recommendation for adults), but if you can’t do that much, do what you can. Staying active can also improve balance and mood, which indirectly benefits brain health by reducing falls and depression.



Eat a brain-healthy diet

What we eat has a big impact on our brains. Focus on a heart-healthy diet – lots of vegetables and fruits, whole grains, lean proteins like fish and chicken, and healthy fats (such as those in olive oil, nuts, and avocados). This is similar to the Mediterranean diet, which has been linked to a lower risk of dementia and Alzheimer’s in some studies (6). Try to cut back on processed foods, red meat, excessive salt, and sugar-sweetened foods and drinks, as they can contribute to health issues that harm the brain (like hypertension and diabetes). Also, remember to stay hydrated by drinking enough water. Eating well nourishes both your body and your mind.



Keep your mind engaged

The old saying “use it or lose it” may apply to our brains. Mental stimulation can help build up your brain’s reserves (sometimes called cognitive reserve), which might help delay symptoms of dementia. Engage in activities you enjoy that challenge your brain – this could be reading books, doing crossword or jigsaw puzzles, playing card games or chess, picking up a new hobby or language, or even learning to play a musical instrument.


The key is to keep learning and exercising your mind. There is promising evidence that cognitively stimulating activities are associated with lower dementia risk (7). For example, one large study found that certain brain training exercises led to less cognitive decline over 10 years. And if brain games aren’t your thing, don’t worry – creative pursuits like painting, crafting, or dancing count too, as does anything that makes you think in new ways. Keeping your brain busy is both fun and good for you. Read more here on Neelam Dabholkar's blog about how fun and games contribute to better brain health.



Stay socially connected

Humans are social creatures, and staying connected with others is important for brain health (and emotional well-being). Social interaction can be as stimulating as any puzzle because conversations and activities with others engage multiple parts of the brain. Make an effort to regularly spend time with friends and family, join clubs or group activities, or volunteer in your community. Even weekly phone calls or video chats with loved ones can help if mobility or distance is an issue.


Studies have found that loneliness and isolation can increase the risk of cognitive decline, so maintaining a social life is more than just pleasant—it’s healthy. Whether it’s attending a weekly bingo game, going to church, having a coffee date with a friend, or playing with the grandkids, these social moments can boost your mood and keep your mind sharp. Clara understands the value of companionship as part of care—our caregivers not only assist with tasks but also provide friendly social interaction, from sharing a conversation to playing games together. That companionship can brighten a senior’s day and stimulate their mind at the same time.



Manage your health and wellness

Taking care of your overall health is taking care of your brain. Many medical conditions can affect cognition, so it’s important to keep them under control. Manage your blood pressure, blood sugar, and cholesterol—what’s good for your heart is good for your brain. High blood pressure in midlife, for example, has been linked to a higher risk of cognitive decline later on, but controlling it can reduce that risk (8).


Follow your doctor’s advice on treatments for hypertension, diabetes, or high cholesterol, and get regular check-ups and health screenings. Don’t smoke, because smoking damages blood vessels and accelerates aging of the brain (not to mention causing strokes). If you drink alcohol, do so in moderation, as heavy drinking can also harm the brain over time. Get enough sleep – poor sleep or insomnia can impair memory and thinking, and there’s evidence that chronic lack of sleep may increase Alzheimer’s risk (during deep sleep, the brain actually clears out waste products).


Most older adults need 7–8 hours of sleep per night. If you have sleep apnea or frequent snoring that goes untreated, talk to a doctor, as these can affect oxygen to the brain at night. Lastly, take care of your mental health: manage stress (chronic stress can affect the brain) and seek help for depression or anxiety if needed, since these conditions, if unaddressed, can also impact memory and concentration.


By following these steps—moving more, eating well, staying mentally and socially active, and keeping on top of your health—you can stack the deck in favor of a healthier brain. It’s never too late to start small habits, whether it’s a daily walk or a weekly game night, that protect your cognitive health.



Conclusion: Caring for Aging Brains with Compassion and Support


World Brain Day is a wonderful reminder that brain health matters at every age, especially for our seniors. Conditions like dementia and stroke can be challenging, but understanding them helps us respond with empathy and effective care. Simple lifestyle choices can go a long way toward prevention and maintaining mental sharpness. And when older adults do face memory or mobility issues, support is available. No family has to handle it all alone.


Clara is committed to facilitating high-quality in-home care that aligns with this mission of supporting brain health and overall well-being for seniors. Our platform connects you with vetted caregivers who can provide personalized assistance—whether it’s helping a parent with dementia stay safe at home, or aiding in a loved one’s stroke recovery with daily exercises and companionship. Clara’s approach is all about empowering older adults to age in place with dignity, comfort, and the one-on-one care they deserve, while giving families guidance and peace of mind. We believe that with the right help in place, seniors can continue to live richly and safely in their own homes, even when dealing with cognitive or neurological issues.


On this World Brain Day, let’s remember that caring for the brain is just as important as caring for the body. If you have an aging loved one who could use some extra help—or if you simply have questions about how to navigate dementia, stroke aftercare, or in-home support—Clara is here for you. Our team is happy to talk with you, understand your situation, and assist in finding solutions tailored to your family’s needs. 


Reach out to us at Clara to learn how we can help your loved one stay healthy, safe, and engaged at home. Together, we can make every day a “brain health day” and ensure our seniors thrive as they age, with the care and respect they deserve.


Citations

  1. Alzheimer's Facts and Figures Report | Alzheimer's Association https://www.alz.org/alzheimers-dementia/facts-figures

  2. Dementia statistics | Alzheimer's Disease International (ADI)https://www.alzint.org/about/dementia-facts-figures/dementia-statistics/

  3. Stroke face droop and paralysis: What stroke looks likehttps://www.medicalnewstoday.com/articles/stroke-face

  4. Stroke: Stalker of Our Aging Population | MUSC Health | Charleston SC https://muschealth.org/medical-services/geriatrics-and-aging/healthy-aging/stroke

  5. Small amounts of moderate to vigorous physical activity are associated with big reductions in dementia risk | ScienceDaily https://www.sciencedaily.com/releases/2025/02/250220122553.htm

  6. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

  7. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

  8. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

World Brain Day is observed each year on July 22 to raise awareness about brain health and neurological disorders across the globe. For older adults, this awareness is especially important, as conditions like dementia and stroke become more common with age. Understanding these conditions—and knowing how to promote brain health as we get older—can make a big difference in quality of life for seniors and their families.



Understanding Dementia in Seniors


Dementia is an umbrella term for a decline in mental abilities (memory, thinking, reasoning) that interferes with daily life. It’s not one specific disease and not a normal part of aging. The most common cause of dementia is Alzheimer’s disease, which accounts for 60–80% of cases, but there are other types too (like vascular dementia from strokes, Lewy body dementia, etc.). Typical signs of dementia include memory loss (especially forgetting recent events or information), confusion about time or place, difficulty performing familiar tasks, and changes in mood or personality. For example, an older adult with dementia might repeatedly ask the same questions, get lost in a once-familiar neighborhood, or have trouble managing finances or household chores.



How common is dementia? 

Unfortunately, it’s quite prevalent among seniors. In the United States, about 1 in 9 people age 65 and older has Alzheimer’s dementia (1). That translates to over 7 million Americans living with Alzheimer’s today, and the number is growing as the population ages. Worldwide, more than 55 million people are living with dementia as of 2020 (2), and because people are living longer, this number is expected to nearly triple by 2050. In fact, someone in the world develops dementia every 3 seconds—a staggering statistic that highlights the global impact of this condition.



What causes dementia?

It’s important to know that dementia is caused by physical changes in the brain. Alzheimer’s, for instance, is linked to abnormal protein build-up in the brain, while vascular dementia is often the result of small strokes impairing blood flow. Age is the biggest risk factor for dementia—the older we get, the higher the risk—but dementia is not inevitable.


Many people live into their 90s with sharp minds. In recent years, some studies even suggest that dementia rates may be declining in certain countries as education, healthcare, and lifestyle improve—meaning more seniors are staying mentally healthy longer. That’s encouraging news for all of us.



Caring for someone with dementia

While there is currently no cure for most forms of dementia, early diagnosis and proper care can greatly improve quality of life. People with dementia often do best in familiar, comforting environments—like their own home—with routines and support tailored to their needs (see here for more on the importance of aging in place).


This is where in-home care can be invaluable. For example, Clara helps families connect with experienced caregivers who understand dementia and can provide patient, one-on-one support at home. Such a caregiver can assist with daily tasks (like cooking, bathing, or medication reminders), ensure safety (preventing wandering or accidents), and engage seniors in memory-friendly activities. Having that kind of personalized help not only keeps the person with dementia safer and more comfortable, but also gives family members respite and peace of mind.


Clara’s mission is to facilitate high-quality, personalized in-home care, which is exactly what a senior with dementia may need to remain in their beloved home while staying as healthy and independent as possible.



Understanding Stroke and Its Impact


A stroke is essentially a “brain attack.” It happens when blood flow to part of the brain is cut off, either by a clot blocking an artery (ischemic stroke) or by a blood vessel bursting (hemorrhagic stroke). Without blood bringing oxygen and nutrients, brain cells begin to die within minutes.


A stroke can come on very suddenly. Common warning signs include sudden numbness or weakness on one side of the body, drooping on one side of the face, difficulty speaking or understanding speech, sudden vision changes, loss of balance, or a severe headache out of nowhere. It’s critical to act F.A.S.T. if a stroke is suspected—Face drooping, Arm weakness, Speech difficulty—then it’s time to call 911 (3). Quick emergency treatment can save brain cells and improve outcomes, so never wait if you see these signs.



How common is stroke? 

Stroke is a major concern for older adults. Approximately 800,000 Americans have a stroke each year – that’s roughly one stroke every 40 seconds (4). And about 75% of strokes occur in people aged 65 or older, making age a huge risk factor. Stroke is not only one of the leading causes of death, but also a leading cause of serious long-term disability in the United States.


Many who survive a stroke are left with challenges like weakness or paralysis on one side, problems with speech or vision, or difficulties with memory and thinking (a stroke can sometimes lead to vascular dementia). The good news is that stroke is often preventable. The same healthy habits that protect your heart also protect your brain. High blood pressure is the #1 risk factor for stroke – it damages blood vessels and can lead to clots or bleeding. Other major risk factors include smoking, diabetes, high cholesterol, lack of exercise, and heart conditions like atrial fibrillation (an irregular heartbeat). By managing these conditions – taking blood pressure or heart medications as prescribed, quitting smoking, eating healthy, staying active – you can dramatically lower your stroke risk.



Do people who have a stroke recover?

Thanks to advances in medical treatment and rehabilitation, many people recover at least partially from strokes, especially if they get prompt treatment (such as clot-busting drugs for an ischemic stroke). However, recovering from a stroke can be a long journey. It often requires physical therapy, occupational therapy (to relearn daily skills), speech therapy, and other support.


This is another time when in-home care can be a godsend for families. Having a qualified caregiver come to the home means the stroke survivor has help with daily routines like bathing, dressing, and getting around the house (learn more in our blog on "What does a caregiver do?"), as well as support in doing doctor-recommended exercises to regain strength and function. The goal is to help seniors who’ve had a stroke to continue living safely at home while they recuperate, rather than needing to move to a facility. With the right support in place, many stroke survivors continue to live fulfilling lives doing the activities they enjoy, even if they have to adapt how they do them.



Tips for Keeping Your Brain Healthy as You Age


While we can’t control getting older (and we can’t change our genes), we can control many of the factors that influence our brain health. Research has shown that a healthy lifestyle not only helps prevent stroke and heart disease but may also lower the risk of dementia or at least delay its onset.


It’s really a holistic approach – what’s good for the body tends to be good for the brain. Here are some practical tips for boosting brain health in your senior years:



Stay physically active

Regular exercise improves blood flow to the brain and helps maintain the connections between brain cells. Even gentle activities like walking, gardening, or yoga can have benefits. In fact, even a small amount of exercise is better than none—one study found that as little as ~35 minutes of brisk activity per week (about 5 minutes a day) was associated with a significantly lower risk of dementia in older adults (5). Aim for at least 150 minutes of moderate exercise a week (the standard recommendation for adults), but if you can’t do that much, do what you can. Staying active can also improve balance and mood, which indirectly benefits brain health by reducing falls and depression.



Eat a brain-healthy diet

What we eat has a big impact on our brains. Focus on a heart-healthy diet – lots of vegetables and fruits, whole grains, lean proteins like fish and chicken, and healthy fats (such as those in olive oil, nuts, and avocados). This is similar to the Mediterranean diet, which has been linked to a lower risk of dementia and Alzheimer’s in some studies (6). Try to cut back on processed foods, red meat, excessive salt, and sugar-sweetened foods and drinks, as they can contribute to health issues that harm the brain (like hypertension and diabetes). Also, remember to stay hydrated by drinking enough water. Eating well nourishes both your body and your mind.



Keep your mind engaged

The old saying “use it or lose it” may apply to our brains. Mental stimulation can help build up your brain’s reserves (sometimes called cognitive reserve), which might help delay symptoms of dementia. Engage in activities you enjoy that challenge your brain – this could be reading books, doing crossword or jigsaw puzzles, playing card games or chess, picking up a new hobby or language, or even learning to play a musical instrument.


The key is to keep learning and exercising your mind. There is promising evidence that cognitively stimulating activities are associated with lower dementia risk (7). For example, one large study found that certain brain training exercises led to less cognitive decline over 10 years. And if brain games aren’t your thing, don’t worry – creative pursuits like painting, crafting, or dancing count too, as does anything that makes you think in new ways. Keeping your brain busy is both fun and good for you. Read more here on Neelam Dabholkar's blog about how fun and games contribute to better brain health.



Stay socially connected

Humans are social creatures, and staying connected with others is important for brain health (and emotional well-being). Social interaction can be as stimulating as any puzzle because conversations and activities with others engage multiple parts of the brain. Make an effort to regularly spend time with friends and family, join clubs or group activities, or volunteer in your community. Even weekly phone calls or video chats with loved ones can help if mobility or distance is an issue.


Studies have found that loneliness and isolation can increase the risk of cognitive decline, so maintaining a social life is more than just pleasant—it’s healthy. Whether it’s attending a weekly bingo game, going to church, having a coffee date with a friend, or playing with the grandkids, these social moments can boost your mood and keep your mind sharp. Clara understands the value of companionship as part of care—our caregivers not only assist with tasks but also provide friendly social interaction, from sharing a conversation to playing games together. That companionship can brighten a senior’s day and stimulate their mind at the same time.



Manage your health and wellness

Taking care of your overall health is taking care of your brain. Many medical conditions can affect cognition, so it’s important to keep them under control. Manage your blood pressure, blood sugar, and cholesterol—what’s good for your heart is good for your brain. High blood pressure in midlife, for example, has been linked to a higher risk of cognitive decline later on, but controlling it can reduce that risk (8).


Follow your doctor’s advice on treatments for hypertension, diabetes, or high cholesterol, and get regular check-ups and health screenings. Don’t smoke, because smoking damages blood vessels and accelerates aging of the brain (not to mention causing strokes). If you drink alcohol, do so in moderation, as heavy drinking can also harm the brain over time. Get enough sleep – poor sleep or insomnia can impair memory and thinking, and there’s evidence that chronic lack of sleep may increase Alzheimer’s risk (during deep sleep, the brain actually clears out waste products).


Most older adults need 7–8 hours of sleep per night. If you have sleep apnea or frequent snoring that goes untreated, talk to a doctor, as these can affect oxygen to the brain at night. Lastly, take care of your mental health: manage stress (chronic stress can affect the brain) and seek help for depression or anxiety if needed, since these conditions, if unaddressed, can also impact memory and concentration.


By following these steps—moving more, eating well, staying mentally and socially active, and keeping on top of your health—you can stack the deck in favor of a healthier brain. It’s never too late to start small habits, whether it’s a daily walk or a weekly game night, that protect your cognitive health.



Conclusion: Caring for Aging Brains with Compassion and Support


World Brain Day is a wonderful reminder that brain health matters at every age, especially for our seniors. Conditions like dementia and stroke can be challenging, but understanding them helps us respond with empathy and effective care. Simple lifestyle choices can go a long way toward prevention and maintaining mental sharpness. And when older adults do face memory or mobility issues, support is available. No family has to handle it all alone.


Clara is committed to facilitating high-quality in-home care that aligns with this mission of supporting brain health and overall well-being for seniors. Our platform connects you with vetted caregivers who can provide personalized assistance—whether it’s helping a parent with dementia stay safe at home, or aiding in a loved one’s stroke recovery with daily exercises and companionship. Clara’s approach is all about empowering older adults to age in place with dignity, comfort, and the one-on-one care they deserve, while giving families guidance and peace of mind. We believe that with the right help in place, seniors can continue to live richly and safely in their own homes, even when dealing with cognitive or neurological issues.


On this World Brain Day, let’s remember that caring for the brain is just as important as caring for the body. If you have an aging loved one who could use some extra help—or if you simply have questions about how to navigate dementia, stroke aftercare, or in-home support—Clara is here for you. Our team is happy to talk with you, understand your situation, and assist in finding solutions tailored to your family’s needs. 


Reach out to us at Clara to learn how we can help your loved one stay healthy, safe, and engaged at home. Together, we can make every day a “brain health day” and ensure our seniors thrive as they age, with the care and respect they deserve.


Citations

  1. Alzheimer's Facts and Figures Report | Alzheimer's Association https://www.alz.org/alzheimers-dementia/facts-figures

  2. Dementia statistics | Alzheimer's Disease International (ADI)https://www.alzint.org/about/dementia-facts-figures/dementia-statistics/

  3. Stroke face droop and paralysis: What stroke looks likehttps://www.medicalnewstoday.com/articles/stroke-face

  4. Stroke: Stalker of Our Aging Population | MUSC Health | Charleston SC https://muschealth.org/medical-services/geriatrics-and-aging/healthy-aging/stroke

  5. Small amounts of moderate to vigorous physical activity are associated with big reductions in dementia risk | ScienceDaily https://www.sciencedaily.com/releases/2025/02/250220122553.htm

  6. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

  7. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

  8. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

World Brain Day is observed each year on July 22 to raise awareness about brain health and neurological disorders across the globe. For older adults, this awareness is especially important, as conditions like dementia and stroke become more common with age. Understanding these conditions—and knowing how to promote brain health as we get older—can make a big difference in quality of life for seniors and their families.



Understanding Dementia in Seniors


Dementia is an umbrella term for a decline in mental abilities (memory, thinking, reasoning) that interferes with daily life. It’s not one specific disease and not a normal part of aging. The most common cause of dementia is Alzheimer’s disease, which accounts for 60–80% of cases, but there are other types too (like vascular dementia from strokes, Lewy body dementia, etc.). Typical signs of dementia include memory loss (especially forgetting recent events or information), confusion about time or place, difficulty performing familiar tasks, and changes in mood or personality. For example, an older adult with dementia might repeatedly ask the same questions, get lost in a once-familiar neighborhood, or have trouble managing finances or household chores.



How common is dementia? 

Unfortunately, it’s quite prevalent among seniors. In the United States, about 1 in 9 people age 65 and older has Alzheimer’s dementia (1). That translates to over 7 million Americans living with Alzheimer’s today, and the number is growing as the population ages. Worldwide, more than 55 million people are living with dementia as of 2020 (2), and because people are living longer, this number is expected to nearly triple by 2050. In fact, someone in the world develops dementia every 3 seconds—a staggering statistic that highlights the global impact of this condition.



What causes dementia?

It’s important to know that dementia is caused by physical changes in the brain. Alzheimer’s, for instance, is linked to abnormal protein build-up in the brain, while vascular dementia is often the result of small strokes impairing blood flow. Age is the biggest risk factor for dementia—the older we get, the higher the risk—but dementia is not inevitable.


Many people live into their 90s with sharp minds. In recent years, some studies even suggest that dementia rates may be declining in certain countries as education, healthcare, and lifestyle improve—meaning more seniors are staying mentally healthy longer. That’s encouraging news for all of us.



Caring for someone with dementia

While there is currently no cure for most forms of dementia, early diagnosis and proper care can greatly improve quality of life. People with dementia often do best in familiar, comforting environments—like their own home—with routines and support tailored to their needs (see here for more on the importance of aging in place).


This is where in-home care can be invaluable. For example, Clara helps families connect with experienced caregivers who understand dementia and can provide patient, one-on-one support at home. Such a caregiver can assist with daily tasks (like cooking, bathing, or medication reminders), ensure safety (preventing wandering or accidents), and engage seniors in memory-friendly activities. Having that kind of personalized help not only keeps the person with dementia safer and more comfortable, but also gives family members respite and peace of mind.


Clara’s mission is to facilitate high-quality, personalized in-home care, which is exactly what a senior with dementia may need to remain in their beloved home while staying as healthy and independent as possible.



Understanding Stroke and Its Impact


A stroke is essentially a “brain attack.” It happens when blood flow to part of the brain is cut off, either by a clot blocking an artery (ischemic stroke) or by a blood vessel bursting (hemorrhagic stroke). Without blood bringing oxygen and nutrients, brain cells begin to die within minutes.


A stroke can come on very suddenly. Common warning signs include sudden numbness or weakness on one side of the body, drooping on one side of the face, difficulty speaking or understanding speech, sudden vision changes, loss of balance, or a severe headache out of nowhere. It’s critical to act F.A.S.T. if a stroke is suspected—Face drooping, Arm weakness, Speech difficulty—then it’s time to call 911 (3). Quick emergency treatment can save brain cells and improve outcomes, so never wait if you see these signs.



How common is stroke? 

Stroke is a major concern for older adults. Approximately 800,000 Americans have a stroke each year – that’s roughly one stroke every 40 seconds (4). And about 75% of strokes occur in people aged 65 or older, making age a huge risk factor. Stroke is not only one of the leading causes of death, but also a leading cause of serious long-term disability in the United States.


Many who survive a stroke are left with challenges like weakness or paralysis on one side, problems with speech or vision, or difficulties with memory and thinking (a stroke can sometimes lead to vascular dementia). The good news is that stroke is often preventable. The same healthy habits that protect your heart also protect your brain. High blood pressure is the #1 risk factor for stroke – it damages blood vessels and can lead to clots or bleeding. Other major risk factors include smoking, diabetes, high cholesterol, lack of exercise, and heart conditions like atrial fibrillation (an irregular heartbeat). By managing these conditions – taking blood pressure or heart medications as prescribed, quitting smoking, eating healthy, staying active – you can dramatically lower your stroke risk.



Do people who have a stroke recover?

Thanks to advances in medical treatment and rehabilitation, many people recover at least partially from strokes, especially if they get prompt treatment (such as clot-busting drugs for an ischemic stroke). However, recovering from a stroke can be a long journey. It often requires physical therapy, occupational therapy (to relearn daily skills), speech therapy, and other support.


This is another time when in-home care can be a godsend for families. Having a qualified caregiver come to the home means the stroke survivor has help with daily routines like bathing, dressing, and getting around the house (learn more in our blog on "What does a caregiver do?"), as well as support in doing doctor-recommended exercises to regain strength and function. The goal is to help seniors who’ve had a stroke to continue living safely at home while they recuperate, rather than needing to move to a facility. With the right support in place, many stroke survivors continue to live fulfilling lives doing the activities they enjoy, even if they have to adapt how they do them.



Tips for Keeping Your Brain Healthy as You Age


While we can’t control getting older (and we can’t change our genes), we can control many of the factors that influence our brain health. Research has shown that a healthy lifestyle not only helps prevent stroke and heart disease but may also lower the risk of dementia or at least delay its onset.


It’s really a holistic approach – what’s good for the body tends to be good for the brain. Here are some practical tips for boosting brain health in your senior years:



Stay physically active

Regular exercise improves blood flow to the brain and helps maintain the connections between brain cells. Even gentle activities like walking, gardening, or yoga can have benefits. In fact, even a small amount of exercise is better than none—one study found that as little as ~35 minutes of brisk activity per week (about 5 minutes a day) was associated with a significantly lower risk of dementia in older adults (5). Aim for at least 150 minutes of moderate exercise a week (the standard recommendation for adults), but if you can’t do that much, do what you can. Staying active can also improve balance and mood, which indirectly benefits brain health by reducing falls and depression.



Eat a brain-healthy diet

What we eat has a big impact on our brains. Focus on a heart-healthy diet – lots of vegetables and fruits, whole grains, lean proteins like fish and chicken, and healthy fats (such as those in olive oil, nuts, and avocados). This is similar to the Mediterranean diet, which has been linked to a lower risk of dementia and Alzheimer’s in some studies (6). Try to cut back on processed foods, red meat, excessive salt, and sugar-sweetened foods and drinks, as they can contribute to health issues that harm the brain (like hypertension and diabetes). Also, remember to stay hydrated by drinking enough water. Eating well nourishes both your body and your mind.



Keep your mind engaged

The old saying “use it or lose it” may apply to our brains. Mental stimulation can help build up your brain’s reserves (sometimes called cognitive reserve), which might help delay symptoms of dementia. Engage in activities you enjoy that challenge your brain – this could be reading books, doing crossword or jigsaw puzzles, playing card games or chess, picking up a new hobby or language, or even learning to play a musical instrument.


The key is to keep learning and exercising your mind. There is promising evidence that cognitively stimulating activities are associated with lower dementia risk (7). For example, one large study found that certain brain training exercises led to less cognitive decline over 10 years. And if brain games aren’t your thing, don’t worry – creative pursuits like painting, crafting, or dancing count too, as does anything that makes you think in new ways. Keeping your brain busy is both fun and good for you. Read more here on Neelam Dabholkar's blog about how fun and games contribute to better brain health.



Stay socially connected

Humans are social creatures, and staying connected with others is important for brain health (and emotional well-being). Social interaction can be as stimulating as any puzzle because conversations and activities with others engage multiple parts of the brain. Make an effort to regularly spend time with friends and family, join clubs or group activities, or volunteer in your community. Even weekly phone calls or video chats with loved ones can help if mobility or distance is an issue.


Studies have found that loneliness and isolation can increase the risk of cognitive decline, so maintaining a social life is more than just pleasant—it’s healthy. Whether it’s attending a weekly bingo game, going to church, having a coffee date with a friend, or playing with the grandkids, these social moments can boost your mood and keep your mind sharp. Clara understands the value of companionship as part of care—our caregivers not only assist with tasks but also provide friendly social interaction, from sharing a conversation to playing games together. That companionship can brighten a senior’s day and stimulate their mind at the same time.



Manage your health and wellness

Taking care of your overall health is taking care of your brain. Many medical conditions can affect cognition, so it’s important to keep them under control. Manage your blood pressure, blood sugar, and cholesterol—what’s good for your heart is good for your brain. High blood pressure in midlife, for example, has been linked to a higher risk of cognitive decline later on, but controlling it can reduce that risk (8).


Follow your doctor’s advice on treatments for hypertension, diabetes, or high cholesterol, and get regular check-ups and health screenings. Don’t smoke, because smoking damages blood vessels and accelerates aging of the brain (not to mention causing strokes). If you drink alcohol, do so in moderation, as heavy drinking can also harm the brain over time. Get enough sleep – poor sleep or insomnia can impair memory and thinking, and there’s evidence that chronic lack of sleep may increase Alzheimer’s risk (during deep sleep, the brain actually clears out waste products).


Most older adults need 7–8 hours of sleep per night. If you have sleep apnea or frequent snoring that goes untreated, talk to a doctor, as these can affect oxygen to the brain at night. Lastly, take care of your mental health: manage stress (chronic stress can affect the brain) and seek help for depression or anxiety if needed, since these conditions, if unaddressed, can also impact memory and concentration.


By following these steps—moving more, eating well, staying mentally and socially active, and keeping on top of your health—you can stack the deck in favor of a healthier brain. It’s never too late to start small habits, whether it’s a daily walk or a weekly game night, that protect your cognitive health.



Conclusion: Caring for Aging Brains with Compassion and Support


World Brain Day is a wonderful reminder that brain health matters at every age, especially for our seniors. Conditions like dementia and stroke can be challenging, but understanding them helps us respond with empathy and effective care. Simple lifestyle choices can go a long way toward prevention and maintaining mental sharpness. And when older adults do face memory or mobility issues, support is available. No family has to handle it all alone.


Clara is committed to facilitating high-quality in-home care that aligns with this mission of supporting brain health and overall well-being for seniors. Our platform connects you with vetted caregivers who can provide personalized assistance—whether it’s helping a parent with dementia stay safe at home, or aiding in a loved one’s stroke recovery with daily exercises and companionship. Clara’s approach is all about empowering older adults to age in place with dignity, comfort, and the one-on-one care they deserve, while giving families guidance and peace of mind. We believe that with the right help in place, seniors can continue to live richly and safely in their own homes, even when dealing with cognitive or neurological issues.


On this World Brain Day, let’s remember that caring for the brain is just as important as caring for the body. If you have an aging loved one who could use some extra help—or if you simply have questions about how to navigate dementia, stroke aftercare, or in-home support—Clara is here for you. Our team is happy to talk with you, understand your situation, and assist in finding solutions tailored to your family’s needs. 


Reach out to us at Clara to learn how we can help your loved one stay healthy, safe, and engaged at home. Together, we can make every day a “brain health day” and ensure our seniors thrive as they age, with the care and respect they deserve.


Citations

  1. Alzheimer's Facts and Figures Report | Alzheimer's Association https://www.alz.org/alzheimers-dementia/facts-figures

  2. Dementia statistics | Alzheimer's Disease International (ADI)https://www.alzint.org/about/dementia-facts-figures/dementia-statistics/

  3. Stroke face droop and paralysis: What stroke looks likehttps://www.medicalnewstoday.com/articles/stroke-face

  4. Stroke: Stalker of Our Aging Population | MUSC Health | Charleston SC https://muschealth.org/medical-services/geriatrics-and-aging/healthy-aging/stroke

  5. Small amounts of moderate to vigorous physical activity are associated with big reductions in dementia risk | ScienceDaily https://www.sciencedaily.com/releases/2025/02/250220122553.htm

  6. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

  7. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

  8. Cognitive Health and Older Adults | National Institute on Aging https://www.nia.nih.gov/health/brain-health/cognitive-health-and-older-adults

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GEt started for free

Better care starts with Clara.

Find, hire, and pay top-notch caregivers without the headache for a price that fits your budget.

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GEt started for free

Better care starts with Clara.

Find, hire, and pay top-notch caregivers without the headache for a price that fits your budget.

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